CB joins the biggest cycling event in history
The Haute-Savoie Mont-Blanc 2027 Organising Committee announces that CB has become the first official partner of the event. Already committed alongside the French national cycling and para-cycling teams, CB is further strengthening its involvement in a sport that is accessible, inclusive and forward-looking.
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A partnership serving a historic project
With CB joining as the first official partner, the event reaches a new milestone in its preparation. For Michel Callot, President of the Organising Committee, this partnership reflects the momentum and appeal of a project set to make cycling history.
Shared values through sport
Through this partnership, CB aligns itself with an event driven by the values of performance, innovation and inclusion, sharing the ambition to promote a sport that is accessible to everyone. By joining the 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc, CB further strengthens its commitment to a popular sport rooted in local communities and focused on the future.
Learn more about Haute-Savoie Mont-Blanc 2027
Sporting performance in the service of inclusion
Beyond the sporting partnership, CB and the 2027 Organising Committee aim to promote a solidarity-driven approach around the event.
Sport as a driver of engagement
Through this initiative in partnership with the association Premiers de Cordée, CB and the 2027 Organising Committee aim to extend the momentum of French sporting success through concrete actions supporting children who are ill or living with disabilities. Each medal won by a French athlete will help fund projects that encourage access to sport for all.
About the 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc
From 24 August to 5 September 2027, Haute-Savoie will host the biggest cycling event in history, bringing together for the first time 20 UCI World Championships across 15 competition venues in a spectacular setting between lakes and mountains.
Over 13 days, the world’s best athletes and cycling fans will come together for an event combining elite performance, popular celebration and the diversity of all cycling disciplines.
Designed as an open and inclusive event, the 2027 Haute-Savoie Mont-Blanc Championships place strong emphasis on gender equality, inclusion and the long-term legacy left for the region.
About CB
Founded in 1984, CB is France’s leading payment network, supporting everyday card and mobile payment usage. Through its commitment alongside French cycling teams and the 2027 Haute-Savoie Mont-Blanc Championships, CB reaffirms its ambition to support a popular, accessible and forward-looking sport.
