Sports nutrition expertise at the service of the biggest cycling event in history
To support an event of this scale, the Organising Committee is relying on the expertise of Baouw, a pioneering French brand specialising in healthy, high-performance sports nutrition.
Throughout the event, Baouw will contribute to participant fuelling and offer a range of experiences for the public through the amateur events, event villages and fan zones. Digital activations will also complement the programme, including the launch of a co-branded Baouw x UCI 2027 Haute-Savoie Mont-Blanc product range.
A partnership built around performance, natural ingredients and enjoyment
Through this partnership, Baouw will bring the three pillars at the heart of its identity to the 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc: performance, natural ingredients and enjoyment. This approach reflects the ambition of the 2027 Championships to promote cycling for everyone, from elite competition to amateur participation.
“Becoming an Official Supplier of the 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc is an immense source of pride for our brand. It is a fantastic opportunity to showcase our expertise in healthy, natural sports nutrition to as many people as possible, from amateurs to elite athletes,” says Gilles Galoux, CEO and co-founder of Baouw.
A story rooted in Haute-Savoie
Founded and developed in Haute-Savoie, Baouw shares a strong connection to the region with the 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc. The Organising Committee and the brand are based just a few kilometres apart, giving this partnership a particularly strong local dimension.
Beyond their geographical proximity, the two projects share common values: pushing boundaries, togetherness, respect and a passion for sport. This partnership therefore has both a local and international dimension, reflecting the event itself, which will bring together the world's best cyclists and participants from all backgrounds.
The 2027 UCI Cycling World Championships Haute-Savoie Mont-Blanc, a landmark event
From 24 August to 5 September 2027, France and Haute-Savoie will host the second edition of the UCI Cycling World Championships, an unprecedented event bringing together 20 UCI World Championships across 17 iconic venues.
More than 15,000 athletes representing the UCI’s 206 National Federations will compete for 288 UCI World titles in an event set to make cycling history. This edition will showcase a wide range of cycling disciplines, including Olympic and Paralympic events, while bringing unprecedented exposure to lesser-known disciplines and amateur formats - a true celebration of cycling, from the highest level of international competition to participation for all.
